There's a new Loblaws that's opened up near the house, one of those giant "SuperStores." While I was meandering through the aisles I found the above gem. Were you aware that beverages could have ethnicity? Apparently they can be divided into cultural, linguistic, religious and geographic groups. Who knew? I wonder how their grand metanarratives are constructed. To think, all this time I always thought that soft drinks were either carbonated or flat.My hat goes off to the corporate genius that figured mango and pineapple juice are too exotic to be contained in the same aisle as the Welches. These are the kinds of things that seriously have me questioning whether or not anyone pays attention to StatsCan's visible minority predictions for 2017. 9 years is not a long way off and we brown peeps are going to rule the GTA with an iron fist. So instead of using a term like "TROPICAL beverages" it's no surprise that Loblaws opts for the more ridiculous "ETHNIC" route.
Why can't juice just be effing juice?
